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Pay only when customers engage

4 min readFor merchants

Most software wants a piece of you every month, whether you use it or not. Loyalty apps are no exception — billed on the first, regardless of whether a single customer scanned a single card. For a busy chain, that's a rounding error. For a smaller merchant, it's a standing worry — another subscription quietly draining the account.

We didn't want to build that. So IziStamp doesn't have a subscription at all.

One billable thing: the stamp

Here's the whole pricing model. You pay only when you issue a stamp — and a stamp is only ever issued when a real customer makes a real purchase and you scan their code. Everything else is free: the games, the collectible cards, the streaks, the prize redemptions, creating new loyalty cards, your staff PINs, the dashboard. The stamp is the only meter that runs.

A quiet month? You pay almost nothing. A brilliant month? You pay a little more — but only because more customers engaged, which is exactly the outcome you wanted.

Why this aligns our incentives with yours

Subscription pricing creates a quiet conflict. The vendor gets paid the same whether your customers love the product or never open it. There's no pressure on them to make it actually work.

Pay-when-they-engage pricing flips that. We only earn when your customers genuinely engage — when they come in, buy something, and get stamped. If our product is boring and nobody uses it, we make nothing. That means we're on the hook to make IziStamp so engaging that people want to collect. Our success is literally a function of your customers' enthusiasm.

It also kills the most common reason merchants abandon loyalty tools: "I'm paying for something I'm not sure is working." With IziStamp there's nothing to abandon on a slow month, because a slow month costs almost nothing.

The maths that makes it easy

Losing a regular costs you hundreds to thousands of pounds in lifetime value. If IziStamp keeps even a handful of regulars from drifting to the competition this year, it's paid for itself many times over. Everything else — the extra visits the games drive, the word of mouth from someone showing off their collectible cards — is upside.

No setup fee. No hardware to buy. No contract to escape. You print a QR code for your counter, scan customers when they buy, and pay only for what your customers actually earned. If it's not working, you stop, and you've lost nothing.

That's the deal we'd want if we ran the shop.

Start free at izistamp.com.

Make loyalty something they play

No hardware, no subscription, no setup fee. Pay only when a stamp is issued. Built for UK merchants.